Bluebird was launched in 2012 and designed by chief designer Maud Bugge at Porsgrunds Porselænsfabrik. Bugge is one of the central design voices in Norwegian homeware design, and in addition to Bluebird, she has created several of Porsgrund's most beloved series – including the delicate Christmas tableware Dompap and the bone china series Tid. With Bluebird, she drew inspiration from Porsgrund's proud traditions, where the classic blue and white colour scheme has held a special place since the factory began production in 1887.
The result is tableware that is clearly rooted in Porsgrund's identity, but with its own lighter and more illustrative design language than the more graphic straw pattern tableware. Where the straw pattern is formed by the brushstrokes of the porcelain painters, Bluebird is built on motifs from nature – the bird, the flower, the butterfly – rendered with a fresh and playful blue line.